Archives for posts with tag: social media

Here are three analytical tools that I find useful…

1. Sprout Social– I really like Sprout Social because it is geared towards business results. It allows you to analyze your followers by various demographics. Not only can it manage multiple accounts, but it picks the most efficient time to post on your companies behalf. Furthermore, Sprout Social is affordable. You can get a free 30 day trial and when you realize how addicting it is…. it’ll be worth the 39 dollar price tag. Sprout Social  is your patsy. It keeps an eye out on the competition by showing you the number of daily mentions, percents of engagements, and to see who is talking to the competition. This analytical tool is so easy to use… and once you have it, you won’t want to live without its convenience.


2. Social Oomph. I enjoy using Social Oomph as a marketing tool for my Twitter accounts. Since Twitter has become an excellent way for businesses to build solid relationships, it is important to make every customer feel like they are the most important client you have. Social Oomph allows this to happen. Within this analytical site there are different tools to manage multiple twitter accounts at once such as…

  • Auto Direct Message
  • Auto Follow

Furthermore, it allows the business to make the direct message a personable one. Here is an example…

“Thanks for connecting with us on Twitter. We are excited to follow you as well, Miranda. Feel free to add us on Facebook to check out some of our promotions.”

This auto following/direct message makes the consumer feel important and valued. Especially when the companies goes the extra mile by following them back. 

3.Hootsuite is an effective way to organize and execute campaigns across multiple social networks from one secure channel. It manages every social outlet that is accessible to businesses. More so, Hootsuite can help get your business more seen on social media platforms. It does this by using geo-locating and geo-tracking to your benefit. This analytical tool manages campaigns success and provides reasoning as to why it was or was not a successful strategy. It even provides some of its own analytical tools to get more of an insight into a businesses participations on the outlets.

Social media is the eye of the beholder. It has the power to bring a business together as fast as it can break a business down. However, the power is nothing without the solid results. Good thing for analytical tools, right? ha-ha

Analytics have become an essential form of intelligence for businesses to identify and respond to consumer requests. Listening to what your consumers and competitors are saying about you is key to following through with a successful advertising campaign. Although there are countless tools to help measure and analyze data, I feel that these three listed above, are the easiest to navigate and for the best price tag.


Using LinkedIn to Network

The other day I found an interesting article on what college students should post onto their LinkedIn accounts.  Although the article was very insightful, I was disappointed to see that it was only referring to the college person persona. I believe this list is not only important for college students, but for anyone that is trying to master the tips of networking on LinkedIn. Listed below are some of the tips I got from the article with some incorporation of my own opinion on how to network successfully.

1. Include a bio, but make sure to use key words that will give you a better change of being searched on LinkedIn. Example for a career in social media would include this-

” As a recent graduate from Minnesota State University, Mankato my objective is to obtain a challenging leadership position applying creative problem solving and lean management skills to enhance the company’s productivity and reputation. My focus is on four core areas: listening, content marketing, community management and crisis management solutions. I am a hybrid social media PR/communications person who is interested in the digital age of social media/marketing strategies.”

-As you can see from the above example, I incorporated some tag words to go along with the biography. This allows you to have a better chance of standing out, compared to other profiles that may not have those tag words. 


2. Do not add people for meaningless reasons. LinkedIn is not a place where the amount of friends you have matters. Authentic relationships are key to networking. Also, make sure you do some research on a person before asking to friend them. It will add a personal connection if they choose to accept your add. 


3. Always connect. If you are on LinkedIn it is important to put yourself out in there. Join groups that hold meetings. Respond and add the people you meet in those connecting boards as you never know when it will come in handy. Be available and visible to your followers. It will make them interested in what you have to say.


4. And last but not least, make sure that before an interview you try to “investigate” your interviewer. Learning as much as you can about a company shows that you are prepared for the job at hand. It also gives you more to discuss, and to add a personal connection to the interview. One thing I personally enjoy is the fact that the people I am “investigating” can see that I have looked at their page. I do so in hopes that it shows the interviewer that I have gone the extra mile in researching the company. 


*Clearly every experience is different, but these four are what I find to benefit me the most as I network myself on LinkeIn.  So now that my tips are out, feel free to utilize them to your own experience and become that super-connector we all know you are 🙂



Although it is possible for a company to be on every social outlet, it is not worth the time or money. While it is important to connect with the consumers on a personal basis, it is easiest to do so in a place in which they are already comfortable. 

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