Archives for posts with tag: marketing

In simplistic terms, digital marketing is the promotion of a brand that utilizes media channels to deliver an advertising message to target audience. However, do not get confused with traditional marketing. In the digital world, marketers have the ability to use methods that will analyze marketing campaigns to get real time results of what is working and what isn’t. With the use of research it is important to consider which/what is going to be the most effective way to advertise(within budget of course).

Some examples of digital marketing include..

  1. Tv commercials slots
  2. Mobile apps
  3. Wireless Text Messaging
  4. Electronic Billboards
  5. Podcast
  6. Social Media Outlets
  7. Digital Televison
  8. Facebook Flyers

Gone are the days where knowledge of your product came straight from your PR team. Not to mention, the information received was only of what you wanted them to know. With digital marketing at it’s highest peak, consumers are looking towards social media outlets to learn about a product. This includes the good, the bad and the ugly. Consumers are more likely to believe their friends on Twitter about your product, than the company itself.

With that being said, a company must ask themselves, “… at what degree must someone be exposed to brand messages in order to achieve advertising objectives…”  It is crucial to consider how to not only create brand contact, but how to manage it too. I suggest using the RFG method.

REACH

FREQUENCY

GROSS RATING

Formula is… F=G/R

This will help a company calculate results of an advertising campaign for success rates. I believe the keys to digital marketing success are laid out in the bulletin points below…

  • Must manage a variety of channels
  • Respond to and initiate interactions with all of the channels
  • Extract value from data using RFG to make important financial decision for future campaigns

What I have just discussed is the way I use social media in the digital marketing world. Nevertheless, everyone has his or her unique style. I found this funny infograph online that explains the “7 Type of Digital Marketers.” I think it is hilarious. I find myself between the DATA WHIZ and the E-ARTISTE.

What are you??

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Using LinkedIn to Network

The other day I found an interesting article on what college students should post onto their LinkedIn accounts.  Although the article was very insightful, I was disappointed to see that it was only referring to the college person persona. I believe this list is not only important for college students, but for anyone that is trying to master the tips of networking on LinkedIn. Listed below are some of the tips I got from the article with some incorporation of my own opinion on how to network successfully.

1. Include a bio, but make sure to use key words that will give you a better change of being searched on LinkedIn. Example for a career in social media would include this-

” As a recent graduate from Minnesota State University, Mankato my objective is to obtain a challenging leadership position applying creative problem solving and lean management skills to enhance the company’s productivity and reputation. My focus is on four core areas: listening, content marketing, community management and crisis management solutions. I am a hybrid social media PR/communications person who is interested in the digital age of social media/marketing strategies.”

-As you can see from the above example, I incorporated some tag words to go along with the biography. This allows you to have a better chance of standing out, compared to other profiles that may not have those tag words. 

 

2. Do not add people for meaningless reasons. LinkedIn is not a place where the amount of friends you have matters. Authentic relationships are key to networking. Also, make sure you do some research on a person before asking to friend them. It will add a personal connection if they choose to accept your add. 

 

3. Always connect. If you are on LinkedIn it is important to put yourself out in there. Join groups that hold meetings. Respond and add the people you meet in those connecting boards as you never know when it will come in handy. Be available and visible to your followers. It will make them interested in what you have to say.

 

4. And last but not least, make sure that before an interview you try to “investigate” your interviewer. Learning as much as you can about a company shows that you are prepared for the job at hand. It also gives you more to discuss, and to add a personal connection to the interview. One thing I personally enjoy is the fact that the people I am “investigating” can see that I have looked at their page. I do so in hopes that it shows the interviewer that I have gone the extra mile in researching the company. 

 

*Clearly every experience is different, but these four are what I find to benefit me the most as I network myself on LinkeIn.  So now that my tips are out, feel free to utilize them to your own experience and become that super-connector we all know you are 🙂