Archives for posts with tag: advertising

In simplistic terms, digital marketing is the promotion of a brand that utilizes media channels to deliver an advertising message to target audience. However, do not get confused with traditional marketing. In the digital world, marketers have the ability to use methods that will analyze marketing campaigns to get real time results of what is working and what isn’t. With the use of research it is important to consider which/what is going to be the most effective way to advertise(within budget of course).

Some examples of digital marketing include..

  1. Tv commercials slots
  2. Mobile apps
  3. Wireless Text Messaging
  4. Electronic Billboards
  5. Podcast
  6. Social Media Outlets
  7. Digital Televison
  8. Facebook Flyers

Gone are the days where knowledge of your product came straight from your PR team. Not to mention, the information received was only of what you wanted them to know. With digital marketing at it’s highest peak, consumers are looking towards social media outlets to learn about a product. This includes the good, the bad and the ugly. Consumers are more likely to believe their friends on Twitter about your product, than the company itself.

With that being said, a company must ask themselves, “… at what degree must someone be exposed to brand messages in order to achieve advertising objectives…”  It is crucial to consider how to not only create brand contact, but how to manage it too. I suggest using the RFG method.

REACH

FREQUENCY

GROSS RATING

Formula is… F=G/R

This will help a company calculate results of an advertising campaign for success rates. I believe the keys to digital marketing success are laid out in the bulletin points below…

  • Must manage a variety of channels
  • Respond to and initiate interactions with all of the channels
  • Extract value from data using RFG to make important financial decision for future campaigns

What I have just discussed is the way I use social media in the digital marketing world. Nevertheless, everyone has his or her unique style. I found this funny infograph online that explains the “7 Type of Digital Marketers.” I think it is hilarious. I find myself between the DATA WHIZ and the E-ARTISTE.

What are you??

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Although it is possible for a company to be on every social outlet, it is not worth the time or money. While it is important to connect with the consumers on a personal basis, it is easiest to do so in a place in which they are already comfortable. 

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