Traditional advertising is now shrinking…

With that being said, social media appears to be the most popular and effective method of advertisement. Social engagement allows companies to have a casual presence where they can engage with consumers on a personal level. is so important because advertisers have the opportunity to go straight to the source through this social engagement.

Furthermore, social media is personal and natural. Without this social engagement advertisers would not successfully be able to understand why something did or did not succeed. Of course there are analytics to measure the success rate and report numbers but in today’s society, numbers alone will not cut it. Social engagement allows for consumer response. With this quick response, advertisers have the opportunity to go straight to the problem and not only fix it, but keep the consumers loyal and make it apparent to them that their voices are heard.

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